It is a WordPress plugin designed to preserve the user’s UTM parameters as they move between different pages on your site — and even when they are redirected to other websites. This plugin lets you track your users’ journey across your site and beyond more efficiently.

The plugin supports three different methods for preserving UTM parameters:

Cookie
Stores the UTM parameters in a browser cookie so they persist between page views and visits.

JavaScript (Internal Links Only)
Appends the UTM parameters to all internal links on your site via JavaScript.

JavaScript (Including External Links)
Appends the UTM parameters to all links on your site (including external ones) via JavaScript.

Key Features
UTM Preservation
UTM parameters remain intact throughout the user’s entire journey, both on your site and when visiting other domains.

Accurate Campaign Tracking
Enables precise measurement of your marketing campaigns’ effectiveness.

Flexible Configuration
Choose the preservation method that best fits your needs.

Cookie Retention Settings
Define how long the cookie should store UTM parameters.

How to Configure
In the WordPress dashboard, go to Settings » UTM Preserver.

Select your preferred preservation method:

Cookie: store UTM parameters in a cookie

JavaScript (Internal Links Only): append UTM parameters to internal links

JavaScript (Including External Links): append UTM parameters to all links, both internal and external

If you chose Cookie, set the cookie’s retention time (in minutes).

Click Save Changes.

After configuration, the plugin will save and append your users’ UTM parameters to every link according to your selected method, so you can track their journey on your site and across the web.