Direct Checkout and Automatic Product Addition to the WooCommerce Cart
WooCommerce offers countless customization options. One of the most useful functions is the ability to create custom Add to Cart URLs, allowing you to streamline the user experience and direct customers straight to checkout
In this guide, we will explore how to create custom Add to Cart links in WooCommerce, including advanced tips for smarter usage
A custom Add to Cart link allows you to direct customers straight to adding a specific product to their cart, sometimes with additional settings like quantity, discounts, or redirection to the checkout page. This is an effective tool for marketers looking to streamline the purchasing process and improve conversion rates.
Creating a Basic Add to Cart Link
WooCommerce allows you to add a product to the cart using a simple link in the following format: https://yourstore.com/?add-to-cart=PRODUCT_ID
For example, if your product ID is 123, the link will be:
Creating a Basic Add to Cart Link
If you want to add a specific quantity of a product, you can include the following parameter:
Adding Multiple Products to the Cart
If you want to add multiple products to the cart at once, use the add-to-cart parameter with product IDs separated by commas:
You can also specify a different quantity for each product using the following syntax:
Direct Checkout Redirection – Skipping the Cart Page
You can use all the link structures we’ve learned so far to redirect users directly to the checkout page, bypassing the cart page.
In the example, the checkout page URL is /checkout/. Make sure to adjust it according to your site’s actual checkout page URL
Automatically Applying Coupons via the Link
You can automatically apply a coupon to the cart using the apply_coupon parameter:
This is especially useful for sending a link with a product and a coupon via email for promotional campaigns.
Or by embedding a link on a landing page for a specific item with an automatic discount.
Make sure to replace COUPONCODE in the example with your actual coupon code.
Custom Add to Cart links are a powerful tool for enhancing user experience and smarter marketing. By utilizing techniques such as automatic coupon application, integration with landing pages, and dynamic links, you can improve conversion rates and streamline the purchasing process.
